Start guide.
Four steps into Loéka: what it is made of, how it fits, how it layers through the day, and how it lasts for years.
01 · Material
Material is a design decision.
We judge every material by how it feels on skin, how it moves, how long it lasts and what it is for, not only by its content. Technical fibres are used only where they are truly needed, in the smallest share that works.
- Organic cottonOur foundation.
- Soft, dry and breathable.
- For a layer that touches the skin all day, natural fibre comes first.
- TENCEL™ LyocellCool and smooth.
- Silky, cool, with a clean surface.
- A cellulosic fibre made from wood pulp. For movement and warm days.
- ModalSoft after every wash.
- More fluid than cotton, with an easy drape.
- For layers and loungewear: at home, on the way, through long days.
- ElastaneA tool, not a failure.
- You do not feel it. It carries the shape.
- The goal is not zero. It is the right balance for each piece, and only as much as it needs.
02 · Fit
Fit is part of the design.
Rise, leg length, strap placement, support level and length are not technical details. They set the character of the silhouette, and whether you want to wear it again.
Soft structure
We aim for a fit that supports without pressing on the body, and stays comfortable over long hours. Our core language is not built on aggressive compression.
Fit must hold
Nothing shifts while you move. No rolling waistband, no bunching hems, no digging straps, no visible loss of shape.
Opacity must be reliable
Especially in bottoms, the fabric stays trustworthy at every angle and stretch. It does not turn sheer in use.
Comfort must last
Comfortable not just for the first five minutes, but hours later too.
A size table in centimetres will be published here with Collection 01.
03 · Layering
Versatility by design.
A piece that works in more than one setting is not a coincidence; it is a design criterion. Collection 01 was conceived as a wardrobe system where movement and everyday wear complete each other.
- StudioPilates, yoga, barre.
- Soft legging
- Light support sports bra
- Cotton headband
- CityAt the café, on the way, at work.
- High rise biker short
- Cropped short sleeve top
- Wrap cardigan
- HomeWhen you slow down.
- Soft legging
- Cami top with built-in bra
- Wrap cardigan
04 · Care
Longevity over novelty.
Collections do not grow for seasonal novelty. Fewer pieces you truly wear, and that keep their shape after every wash.
Recovery must be tested
The fabric returns to its shape after wear. Bagging at the knee, loosening and permanent deformation are kept to a minimum.
Wash performance matters
A sample is not approved on first fit alone. Shrinkage, colour, surface and shape are checked again after washing.
Care instructions for each piece will be published here together with the product labels.